Online B.S/B.A. in Public Relations

Become an Ethical, Skilled PR Professional

A Quality Education, Your Way.

Eastern Oregon University’s online Bachelor’s in Public Relations is designed to give you comprehensive PR skills for career success. This program features online coursework and in-person field experiences to ensure you graduate ready to drive media and communications strategy in any organization. Throughout the program, you will build a portfolio that shows employers you have a firm grasp of social media management, data analysis tools and more.

When you finish your degree, you will be prepared to sit for the Certified Public Relations (CPR) exam and begin your career in PR. The flexible format of this program ensures you can study on your schedule and achieve your goals at your own pace. EOU accepts up to 135 transfer credits to help you accelerate your studies and graduate in as little as two years.

Put Your Career Goals in Reach

With a degree from Eastern Oregon University, you will see your career opportunities expand as the knowledge and skills you’ve attained become valuable assets in the job market.

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Generous Transfer Credit Policy

CPR Exam Preparation

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Industry-Focused, Ethics-Driven Coursework

The interdisciplinary curriculum in EOU’s B.S./B.A. in Public Relations program combines field experience with leading-edge trends and topics in social media, marketing and more. You will complete both a practicum and capstone to develop skills you can apply immediately in the workplace. In addition, we’ve incorporated crisis management simulations into our curriculum, so you learn to respond to real-world situations quickly and effectively.

We’ve designed this program to focus on research-based approaches and global citizenship, preparing you to be an ethical PR leader in various settings. Because EOU’s programs are grounded in the liberal arts, you will graduate as a well-rounded professional committed to maintaining authenticity and working toward the common good.

Public Relations Techniques

This course familiarizes students with the toolbox of the public relations industry, particularly the techniques for media relations.

Public Relations Campaign on Social Media

This course surveys recent developments and best practices in social media-based public relations campaigns.

Legal and Ethical Problems in Public Relations

This course examines the First Amendment-related legal and ethical issues in public relations practice.

Capstone: Portfolio Presentation

This course is the culmination of students’ program of study in public relations with a portfolio presentation based on either an experiential learning project or a graduation thesis.

About EOU Online

Convenience and flexibility are built into our online curriculum, but these are just two of the many opportunities our programs offer, including:

  • Only a few of our programs have minimal on-campus requirements, but a majority have none at all.
  • Students receive access to the same content and opportunities as on-campus students.
  • Students learn in a creative digital format.
  • The University is accredited by the Northwest Commission on Colleges and Universities.

Whether your goal is a new career or career advancement, an EOU degree or certificate will give you the credentials you need to achieve success.

Launch Your Career in PR, Marketing and More

PR professionals play an essential role in all types of organizations, creating a positive relationship with the public in which information is relayed clearly and accurately. As a graduate of this program, you can pursue careers in the for-profit, government, NGO and non-profit sectors.

According to the Bureau of Labor Statistics, employment in media and communication occupations is projected to grow 14 percent from 2020 to 2030, faster than average for all occupations.1

Career Paths in Public Relations

  • Advertising, promotions and marketing manager
  • Corporate spokesperson
  • Market research analyst
  • Public affairs specialist
  • Public relations and fundraising manager
  • Public relations specialist
  • Social media manager

EOU offers quality liberal arts and professional programs at the bachelor’s and master’s degree levels. Each program adheres to Our core values: altruism, INTERDEPENDENCE, civility, discovery, integrity and quality.

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Sources

  1. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook. Media and Communications Occupations. Retrieved from https://www.bls.gov/.